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“Guaranteed in Hervey Bay” is the tagline for a new $550,000 campaign to position the region as the most unique place to experience the humpback whales along the south east seaboard.
The multi-media campaign will promote Hervey Bay as the only place where whale watchers can be guaranteed exceptional, close encounters with whales on calm waters.
Tourism and Events Queensland, Fraser Coast Opportunities (FCO),Hervey Bay whale watch operators and local tourism operators launched the campaign at the start of June which directly targets people in Brisbane and south east Queensland compelling them to visit the Fraser Coast during the whale season.
Fraser Coast Opportunities General Manager David Spear said the new look campaign would showcase the unique whale watching experience that only Hervey Bay could deliver.
“More than 7,000 whales visit our protected waters each season and stay for up to 10 days at a time. This happens nowhere else along the migration, where the whales are moving through the open ocean,” he said.
“We have a large concentration of whales gathering within the relatively small space of the bay and thanks to the protection offered by Fraser Island, we have this safe sanctuary for the whales and the perfect platform of calm waters for people to engage and interact with these incredible creatures.
“Put simply, there are more whales to see here, more close encounters to be had and more lasting memories to create.
“We believe that ‘Guaranteed in Hervey Bay” will resonate with those looking for an exceptional encounter with the whales, especially parents who have promised their children they will see a whale,” he said.
Mr Spear said Tourism and Events Queensland would work in partnership with Fraser Coast Opportunities and Fraser Coast tourism operators on the campaign, with FCO being a key contributor to all creative components.
The campaign will incorporate television, bus, cinemas and digital advertising as well as social media, publicity and educational activities.
It will encourage people to go to a dedicated campaign website – www.whalesherveybay.com.au, where the unique whale experience of Hervey Bay will be bought to life by featuring real video and images from whale watching trips.
The Hervey Bay Whale Festival will help launch the region’s whale watch season on 19 July, with a with a massive celebration combining the International Paddle Out For Whales event, Ocean of Fun Fest, and fireworks over the ocean.
The day will start on shore at Scarness with the Ocean Of Fun Fest where there will be a host of environmentally-focused workshops, activities and entertainment aimed at children and families.
In the afternoon hundreds of people will paddle out into the ocean off the Scarness foreshore in a united show of support for the whales – creating an impressive spectacle from the air and the shore.
Throughout the whale watch season there will be a full program of workshops, displays and activities including a Whale Aid Concert and Creating Waves lecture series. Find out more at www.whalesherveybay.com.au.